In mid-2020, Rappi, a Latin American home delivery app, launched its ‘Rappi Apuestas’ option to connect users over 18 with the game offers authorized by Coljuegos.
Through the immediate agreement with Megared, owner of the Colombian sportsbook MegApuesta, and with Rappi, BtoBet became one of the first online gaming platform providers to explore this option. Now, it will increase the benefits of the partnership with the company Toplay, from Colombia.
BtoBet founder comments on Rappi Apuestas
In an official statement, BtoBet founder Alessandro Fried highlighted the need for operators to connect with a growing group of players across the region, and the importance of promoting these new channels to strengthen the online gaming industry.
“From this point of view, Rappi, with its 30 million users in Latin America, offers the perfect platform for our partners to reach more players through a new form of entertainment service” commented.
“Thanks to our partnership with Toplay, we have laid the foundation for all our partners in the region to have access to this new e-commerce channel, where they can have fun on a safe and reliable platform”, concluded Fried, when he participated in the Webinar of SBC Summit Barcelona – Digital, last Wednesday (9) on the panel: “Understanding and reaching Latin American players”
Meanwhile, international operators are targeting the emerging Latin American market, which follows Colombia’s example for its proven success in regulating online gambling.
The relationship between BtoBet and Rappi provides a safe entry into the market, as the fastest growing e-commerce platform plans to launch its betting option in the rest of the region.
David Romero Vega is happy with the partnership
In closing, Toplay CEO and co-founder David Romero Vega expressed his satisfaction with the partnership with BtoBet: “The Toplay and Rappi bets are not intended to be just another competitor in the market, but are intended to be the ideal partner for all operators licensees and their suppliers ”, he commented.
He continued: “I am sure that together with BtoBet we will be able to connect thousands of Latin American users with authorized bookmakers on the Rappi platform. Players are guaranteed transparency in this fast-growing industry, ensuring that UX and player security are on the same level. “
