DraftKings struck yet another deal recently. That’s because the company was chosen as the official fantasy gaming and betting partner for the NFL team, Philadelphia Eagles.
According to the contract, the company will have exclusive right to nominate the Lincoln Financial Field country club, a premium lounge that should be known as “The DraftKings Field Club” from now on.
The venue will provide a differentiated experience with access on the day of the game, additional benefits and hospitality service in the private club.
“Philadelphia is home to some of the most passionate football fans and we couldn’t be more excited to join forces with the Eagles,” said Ezra Kucharz, business director at DraftKings.
He added: “Whether fans are at home, in the DraftKings app for mobile devices or within Lincoln Financial Field, we look forward to presenting a comprehensive experience developed by DraftKings.”
According to SBC Notícias, the Philadelphia Eagles’ new partner will also be inserted in several social platforms and digital activations, such as live training broadcasts, video cards and signs at Lincoln Financial Field.
DraftKings to develop free game for team fans
The company will also have a presence with sponsorship activations at the team’s “NFL Draft Party”. DraftKings has also committed to developing the Eagles Stat Showdown, a free game for fans to compete for prizes every week throughout the football season.
Catherine Carlson, the senior vice president of revenue and strategy for the Philadelphia Eagles, commented: “Our partnership with DraftKings has many new opportunities that will help take fans’ experience at Lincoln Financial Field to the next level.”
She added: “DraftKings has established itself as an emerging leader in the sports and entertainment space with an already established presence in Philadelphia. We look forward to a successful partnership, showing the value of our shared vision in fun ways for our fans. ”
