Caesars Entertainment and its exclusive sports betting partner, William Hill, announced the first joint sponsorship of the National Football League (NFL) team, making them Indianapolis Colts sports betting partners.
For Colts, Caesars Entertainment and William Hill, the deal represents a new, integrated way to engage sports fans during the football season.
“In this virtual world we live in today, finding new ways to interact with fans, partners and the community is one of our top priorities,” said Roger VanDerSnick, Director of Sales and Marketing at Colts.
He added: “Partnering with Caesars Entertainment and William Hill will help us connect better with our fans everywhere as we go through this unique 2020 season and offer a better experience going forward.”
As part of the deal, Caesars Rewards, the industry’s largest loyalty program, will sponsor a free game called Pick 6 Predictor on the team’s mobile app. Pick 6 Predictor generates a series of questions and fans must predict their outcome before the start of matches.
As a reward, those who choose the right options will receive weekly prizes. In addition, all participants have the chance to win a trip to Las Vegas and stay at Caesars Entertainment.
“Our company has deep roots in Indiana,” said Chris Holdren, Co-President of Online Games at Caesars Entertainment.
Holdren continued: “The expanded partnership with William Hill and our longstanding relationship with the Indianapolis Colts allow us to deepen our strong bond with the community. Combined, the two will provide an exciting offer of entertainment on game days.”
Betting app of Caesars and William Hill partnership still needs approval
Caesars Indiana’s sports betting mobile app, called “Caesars Sports Book by William Hill”, which still requires regulatory approval, will be integrated into the franchise’s marketing and media initiatives and will provide exclusive offers and promotions.
“The William Hill Sports Book entered the Indiana market last year with tremendous success. The latest partnership between William Hill, Caesars Entertainment and Indianapolis Colts brings together three industry leaders who are reshaping the way fans interact with sports in one unprecedented moment, “concluded Sharon Otterman, director of marketing for William Hill.
