The Women’s Tennis Association (WTA) chose Stats Perform as its official data provider. The partnership will deliver multiple feeds to customers. Therefore, the data collected by Opta’s analysts will include detailed statistics from the tennis association’s matches.
This will dramatically increase the level of live perception for thousands of WTA games to enhance a new range of broadcast, second screen and betting experiences.
Agreement will improve fan experience
In addition, the data feed will support Stats Perform’s advanced AI (artificial intelligence) features, which will be leveraged to bring sports fans closer together. Through these unique insights, fans will be able to get to know the players and the game on a much deeper level.
The data also enhances WTA’s live video streaming service to help create the best live betting experience.
Stats Perform’s ability to distribute sports content will improve the availability of WTA data to make it more accessible to bookmakers, broadcasters, the press, sponsors, fantasy games.
As evidence of Stats Perform’s commitment to raising the profile of players, the partnership will yield much more targeted content. The deal also aims to promote integrity in tennis by providing two operationally independent feeds.
Carl Mergele, CEO Stats Perform, said: “The WTA has very ambitious goals for their tournaments and we are proud to help them reach new levels of fan and gambler engagement. Our broadcaster, media and betting networks are already excited because they have seen how high quality information raises the appeal of the sport. “
Micky Lawler, president of WTA, commented that “Stats Perform has a history of creating innovative content and products that increase entertainment levels and new revenue streams for professional sports. We look forward to discovering new and unique stories around the WTA Tour. ”
About Stats Perform
Stats Perform helped transform the way fans and punters interact with men’s and women’s football, cricket, rugby, basketball, NFL and MLB.
The company has a long history of challenging the way sport is displayed, giving players, teams and leagues a competitive advantage and broadcasters, media, betting systems and sponsors new perspectives.
Thus, women’s tennis now tends to go through a period of development and increased involvement among the public, athletes and supporters.
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