The betting company, VBET has signed a sponsorship agreement with the eSports team, Alliance. Nowadays, the team is considered one of the main players in the electronic sports scene and has its headquarters in Sweden. Players operate in the modalities of Dota 2, Apex Legends, Super Smash Bros, Fortnite and TrackMania.
The VBET brand will be visible on players’ shirts, with the partnership established to generate engaging content and unique experiences throughout the year 2021. In addition, the association with the Alliance is the first investment by the global betting operator in a team of eSports.
And Alliance, for its part, will now have more resources to create organic content to bring its fans closer to the action. Enthusiasts in the eSports segment will have the chance to win gifts and even challenge Alliance members on some special opportunities.
The Ultimate Fan Experience promoted by VBET, for example, will offer an exclusive prize with a trip to one of the main electronic gaming events, The International (Dota 2 World Championship).
CEO celebrates VBET’s entry into electronic sports
Vigen Badalyan, CEO and founder of VBET, said: “We are excited to announce our new partnership with Alliance. The organization has greatly influenced the rise of electronic sports and, with this partnership, VBET also demonstrates its support for the growth of eSports ”.
Badalyan added: “We share common values of excellence, loyalty and innovation. We are proud to welcome Alliance into our large family ”.
Jonathan Berg, CEO of Alliance, also commented on the officialization of the partnership with the betting company. “It is with great pleasure that I receive VBET in the Alliance team. I am honored that they have chosen to enter the world of eSports in a partnership with us ”.
Growth of bets on eSports
VBET’s option to sponsor an electronic gaming team shows how betting companies have been following the expressive growth of the sector in recent times.
After all, eSports fans are increasingly interested in investing their time and money in tracking information, income of favorite players and placing their bets during competitions.
