LeoVegas, through LeoVentures, is investing 1.1 million euros for 25% of the shares of SharedPlay with the option to increase its participation in the future according to predefined conditions.
SharedPlay is a new company that allows players to share their gaming experiences with one another, through the industry’s first multiplayer casino title solution. The business was founded by Karolina Pelc, one of the profiles most associated with casino products and experience in innovation.
The interest in sharing experiences online is popular in other entertainment categories, such as computer games, music and movies. This trend is also growing in the gaming sector and in the casino.
LeoVegas wants to help SharedPlay transform the dynamics of online gaming
SharedPlay’s mission is to transform individual game sessions into something engaging and interactive from multiplayer. This is possible by being part of a social community while playing and allows players to share their experiences digitally.
“We see a new behavior in the games market, as well as in many other segments of digital consumption – it is about sharing your fun and excitement with your friends, but also with other people who have the same interest,” said Gustaf Hagman, CEO LeoVegas Group.
Hagman added: “The team we are investing in is worldwide and SharedPlay has a unique position with the opportunity to influence the next stage of the social casino experience”.
Karolina Pec, founder and CEO of SharedPlay, commented: “SharedPlay was created to capitalize on opportunities in our fast-growing industry. I have been closely monitoring the development of social platforms, how we consume moving images and how this has become part of the games market ”.
Karolina also said: “Our goal is to create the best and most engaging product to make the casino more social among players. There is incredible potential in the strong involvement that exists among the new generation of casino players, combined with a safe and secure gaming experience ”.
In addition, SharedPlay’s founder and CEO spoke about the LeoVegas Group deal. “LeoVegas is a partner of dreams, as they are passionate about the game experience and innovation in product development, and have shown through their other investments that they are highly competent to drive growth and create value”.
