Future Anthem, a pioneer and specialized company in artificial intelligence (AI) and data science that interprets the behavior of players in real time in the world of online games, has become one of the first igaming organizations in the world to gain partner status. from the technology giant Microsoft.
The cooperation allows Future Anthem access to Microsoft’s solution offering, which will accelerate business opportunities on a global scale, in addition to its main market in the UK and Europe. Microsoft’s sales team will have the power to launch Future Anthem’s Anthemetrics platform for its global customer community.
Future Anthem helps its customers, including several of the industry’s largest leading operators and studios, to grow responsibly and sustainably using Game Data Science. Its platform is built on Azure, Microsoft’s global cloud system, and continuously runs several terabytes of data.
In 2020, Anthem analyzed billions of hours of thousands of games, providing its customers with deep insights that enable them to generate revenue and levels of involvement, instantly identify possible harm to vulnerable players, creating more security, entertainment and personalized experiences – all in one place. real time.
Process was led by CMO of Future Anthem
The project was led by CMO of Future Anthem and cloud computing expert Mitchell Feldman, who required employees to undergo rigorous training and skills development.
“Obtaining this recognition from Microsoft is a pride for Future Anthem, something that required a substantial contribution from the entire company,” said Mitchell Feldman.
EFeldman added: “The resilience and security of Microsoft Azure, coupled with the injection of lead generation that being a partner brings, means that it will have a transformative effect on our ambitious growth strategy.”
The company’s CEO and founder, Leigh Nissim, also said: “This is a significant and exciting development that demonstrates the speed with which we are maturing and creates a great opportunity to expand on a global scale”.
Nissim concluded: “Our approach to AI and data is a pioneer in the igaming industry and we are incredibly pleased to find a strategic partner like Microsoft that shares our clear and bold vision in a responsible and sustainable way.”
