Valencia CF of Spain became the first team to wear their own Fan Token on their shirt for the 21/22 season, after reaching a sponsorship deal with Chiliz, the creators of the Fan Tokens and the engagement platform of fans, Socios.com.
This agreement is part of the football club’s global strategy of betting on innovation and technology, exploring new trends to find new ways of relating to its local, national and international fans.
Both Valencia CF and Chiliz firmly believe that football clubs need to provide a new kind of entertainment for fans. Football must remain exciting and attractive to all generations and we must face the challenge of keeping younger generations engaged.
Thanks to this agreement, Valencia fans around the world will be able to connect directly and interact with the club in an innovative way. After all, fans will always be at the heart of football, and innovation and technology will help keep that tradition alive.
Socios.com will be a new meeting space for supporters, who will be able to participate in some of the daily issues in a more direct way, acquiring decision-making power through polls, in addition to winning prizes and being able to participate in exclusive experiences .
Socios CEO cited Valencia’s action as “a milestone” for Fan Token
Socios.com’s list of partners includes other big clubs from around the world, such as FC Barcelona, SaintParis Saint-Germain, Juventus, AC Milan and Manchester City, but Valencia CF will be the pioneer in putting him in his own uniform. . The club and its new partners will launch the $VCF Fan Token on the platform in the coming weeks.
Anil Murthy, president of Valencia CF, commented: “I believe the fan will always be at the center of football and the use of innovation and technology is necessary to keep this tradition alive. That’s why we’re so happy to have Chiliz as an Official Fan Token Partner for season 21/22”.
Murthy added, “With them, Valencia CF enters the next generation of fan engagement through its Socios.com platform, which will revolutionize fan engagement. The club’s priority is to continue exploring new trends to continue engaging our fans in an ever-changing world.”
Alexandre Dreyfus, CEO of Chiliz and Socios.com, also spoke: “When Valencia CF takes to the field proudly wearing their $VCF Fan Token on the front of their shirt for the first time, it will be a milestone in our rapid evolution and yet another confirmation of the influence that the Fan Tokens and the Socios.com platform are exerting in the global sports industry”.
Dreyfus concluded: “This first global deal, the third with a major Spanish club and the 38th overall, will bring incredible visibility to Fan Tokens and the Socios.com platform, accelerating our mission to turn passive fans into active contributors and create a future in sport, where clubs and fans can enjoy the benefits of global participation”.
