Last week, Fernando Garita (Head of Bussiness Development at Betcris), Thomas Carvalhaes (Regional Director for Brazil and Latin America at Hero Gaming), Pedro Extremera (Regional Director at Playtech), Juan Pablo Uribe Padilla (Director of Online Development at Solbet ) and Leandro Rivas (Business Director of BetWarrior) participated in the webinar: “The future of gaming in Latin America”.
The online debate was made available on iGaming Future’s YouTube channel. After all, as key markets in the Latin America region begin to develop, offering an opportunity for online growth, specifically in countries like Argentina, Colombia and Mexico, how can operators ensure that they provide a sustainable online product?
With so many digital solutions to choose from, it can be increasingly challenging to find the best option to meet your actual operating needs, while reducing the risk of making costly mistakes.
The webinar presented the essential elements to deliver a robust online offering to the Latin American market and how they can deliver real customer value, ensuring long-term expansion for an operator.
Webinar Points on the Future of the Latin American Gambling Industry
With experience in the online gaming and betting industry for over 12 years, Thomas Carvalhaes was the mediator of the conversation, which covered the following topics: the importance of player behavior triggers, effective CRM strategies; providing personalized customer experience; locating and retaining players.
“We are based on commercial or marketing actions developed by European companies for a long time. We are talking about sponsorship of big teams, with big names, linked to mass consumption, brands like drinks, combined with igaming themes, etc. And our strategy is to attack, be it a path, themes or certain points, including with Ronaldinho. As a brand, it is a big deal for a market like Brazil. He is a world reference”, said Fernando Garita, from Betcris.
Juan Pablo Uribe Padilla, Solbet, detailed the experience when migrating from the physical segment to online. “We are physical casino operators in South America, Chile, Peru, Colombia, Argentina and Panama. So, when we wanted to start our migration online, the first thing we thought was that a company and a casino operator have to take advantage of their database. That’s a big advantage because this affiliate network will bring people to you.”
Pedro Extremera, Playtech, highlighted the difficulties experienced by many companies with land operations as a result of the pandemic. “Something I wanted to comment on is that because of the pandemic, many companies, especially those in physical businesses, realized the importance of having a digital arm. So, most were prepared, but many have had their physical business stopped or partially stopped for more than a year and there is no way to assemble something digital in a few months. Therefore, many realized that they were not prepared and are now trying to make changes to be digitally prepared for the future.”
Leandro Rivas, from BetWarrior, added: ‘In different markets in Latin America, I believe this has happened with other groups with terrestrial businesses that needed to start the migration to digital. The ideal is to analyze the options very carefully, especially the technological tools and platforms that can offer marketing possibilities and omnichannel solutions, because sometimes, we make the mistake of analyzing them as two separate things, online and physical businesses”.
Check out the full webinar:
