Sports betting and online gaming platform, Bplay was introduced as the new main sponsor of Club Atlético Vélez Sarsfield, from Argentina. Next Saturday, before the match against Independiente, the Argentine team will start a commercial alliance that will be valid for one year and the company’s brand stamped on the front of the shirt.
According to the president of the club, Sergio Rapisarda, the Grupo Boldt brand will be present on all the jerseys of the first team and in other strategic positions of the club. According to the official publication of Vélez on social networks, the partnership will go into effect on Friday, October 1st.
“We always seek to generate alliances with organizations that represent the vanguard and that identify with our values. Hopefully, it will be the beginning of a long-term relationship,” said Rapisarda.
In turn, Guillermo Cuccioletta, Bplay’s Marketing Manager, highlighted the “important value of the Vélez brand in Argentine football” and its “young, innovative and dynamic leadership, with many institutional and sporting aspirations”.
Cuccioletta pointed out: “There are many factors that we understand that we will combine in this quest to achieve our goals of knowing even more and making what our customers can have fun on a safe, reliable and legal platform.”
The betting company, which is authorized to operate in Buenos Aires and Santa Fe, among other locations, had already become the main sponsor of the Estudiantes de La Plata Club in early July, under a one-year contract that also places the brand in a prominent place on the professional team uniform.
About Bplay
The company presents itself as the first online bookmaker, totally legal and Argentine. “We’re here to start the game,” appears in the official description of the online gaming and sports betting group.
