AstroPay announced its sponsorship of the Sri Lanka cricket team. The team will participate in the International Cricket Council (ICC) T20 World Cup, held in the UAE and Oman from October 17th to November 14th, 2021.
Mikael Lijtenstein, CEO of AstroPay, said: “While we have a heritage of partnerships in football, we are thrilled to be unceasingly participating in the sponsorship of international cricket, a sport that is a passion in the Indian subcontinent that transcends all social, economic and cultural contexts. , with millions of people tuned in to watch the games.”
“AstroPay has extensive experience in emerging markets, and this agreement provides us with an excellent opportunity to reinforce brand recognition in India, an important market for us.”
As part of the partnership, the Sri Lankan team will have the AstroPay logo stamped on the uniforms. The company’s brand will also be displayed on all the team’s social media channels.
Ashley De Silva, CEO of Sri Lanka Cricket, said: “We welcome AstroPay into our ‘cast’, and I am confident that the company will gain excellent brand exposure through partnering with the Sri Lanka National T20 team during the ICC Men’s T20 World Cup”.
About AstroPay
AstroPay is the global payment solution for thousands of consumers in Asia, Africa and Latin America who want to shop online at international websites.
By deeply understanding the complexity of payment systems today, the company has developed a digital wallet based on two pillars: immediacy and security.
With around two million users, 500 business partners and over 200 payment methods available, the company has extensive experience in dealing with the particularities of different markets.
