Genius Sports, the official data, technology and commerce partner that powers sports, betting and media groups, announced a historic new partnership with Hard Rock Digital.
As the premier mobile and desktop sports betting brand, Hard Rock Digital will have access to Genius Sports’ leading suite of sports betting solutions, covering official sports data from tens of thousands of events per year, customer acquisition and retention tools, and immersive fan engagement solutions.
This new partnership will include Genius Sports’ proprietary set of official NASCAR race betting markets, as well as exclusive NFL products including access to real-time league stats, proprietary Next Gen Stats (NGS) stats and official data feed of sports betting.
In addition, Hard Rock Digital will have access to Genius Sports’ market-leading portfolio with official data content from other top US and international leagues such as the NBA, MLB, Premier League, Liga MX, Argentine and Colombian football.
Marlon Goldstein, Executive Director and CEO of Hard Rock Digital, said, “Hard Rock Digital prides itself on partnering with the best in class, like Genius Sports, to become the best place to play.”
“Our aspiration is to build the best brand in digital gaming and gambling, and we look forward to partnering with Genius Sports on our launch and beyond,” said Goldstein.
Mark Locke, CEO of Genius Sports, commented: “This partnership with Hard Rock Digital will provide millions of customers with immersive and highly immersive live betting experiences, powered by the highest quality official data.”
“At every step of acquisition, engagement and retention, we provide our partners with a unique value proposition that is transforming fan experiences and the entire sports, betting and media landscape.”