The FanDuel Group has entered into an exclusive content partnership with the sports media network Boardroom.
Founded by professional basketball player Kevin Durant and New York entrepreneur Rich Kleiman, Boardroom is a multimedia company and will collaborate with the sports betting brand owned by Flutter with production of digital content, video, audio, editorial and social media.
The agreement also designates FanDuel as Boardroom’s exclusive sports betting, fantasy sports, horse racing, gaming, casino and poker partner.
“The sports betting business will continue to be a major force in the future of sports and being able to partner with FanDuel as the leading brand in the space is really exciting for Boardroom as we continue to build our business,” said Kleiman.
Kleiman added, “We look forward to making amazing content and extending this partnership into the future.”
Under the terms they signed, Boardroom and FanDuel will jointly produce a show later this year, to be featured on both sides’ channels.
The Boardroom will also dedicate a weekly portion of its newsletter ‘Boardroom Breakers’ to the latest FanDuel odds, data, content and promotions, while the betting company’s content site ‘The Duel’ will receive monthly articles from the team. Boardroom editorial.
Additionally, both parties will provide social media giveaways and other initiatives around major sporting events, as well as new offerings such as odds boosts and fantasy sports contests.
FanDuel director highlights the importance of the group’s new contract
Mike Raffensperger, Chief Marketing Officer (CMO) at FanDuel, said, “Content creation has always been a focal point for us as we bring our other real money gaming products to US customers.”
Raffensperger concluded, “We are excited to collaborate with the talented team at Boardroom to bring our customers exclusive content, events and more.”
