Stats Perform announced a new partnership with Teads Studio to integrate their solutions and enhance their sports marketing offering.
The deal includes the combination of Stats’ Sports Data API with Teads Studio’s Dynamic Creative Optimization (DCO) tool. In this way, they will be able to offer marketers the option to capitalize on different key moments in the sport with personalized messages based on specific data.
Stats Perform seeks to leverage its data-driven advertising (DDA) feeds to drive real-time messaging and other marketing tactics, with the aim of enabling customizable team and player-based notifications that can be used to grab the attention of sports fans.
Stats Perform claims it will help brands connect with sports fans
The London-based sports data and analytics company claims this can be used for brands to connect with their target audience, particularly sports fans, “in a genuine” and cost-effective way.
Steve Xeller, CRO at Stats Perform, said, “By partnering with Teads, we can give marketers the ability to leverage the best live sports data to deliver more effective and personalized messages to their audiences on a global scale.” .
The partner groups highlighted their intention to bring their combined marketing offering into what is expected to be an important year for the sport, with the Women’s Euro Cup scheduled for mid-year and the World Cup in Qatar in November and December.
Stats Perform, in particular, will leverage its extensive network of sports tournaments for the association, which currently includes over 4,000 competitions and a total of 500,000 matches per year.
The company’s collaboration with Teads marks another important milestone for the company as it looks to further enhance its overall offering in 2022, following the launch of five new sports betting products earlier this month.
Director of Teads Studio signed an agreement
For Teads, the deal allows the company to further enhance its own marketing and outreach offerings with the addition of the aforementioned Stats Perform sports content. “This exciting partnership with Stats Perform allows us to add another unique layer to our dynamic creative offering,” said Jonathan Lewis, Director of Teads Studio.
“With Stats’ unprecedented access to live and predictive sports data, we are now able to include these elements in our creative responses to customers who have a natural affinity for sports or are sponsors of highly successful events such as the Super Bowl and the Champions of Europe”, he added.
Lewis concluded, “The partnership enhances our commitment to providing personalized creative content without impacting user privacy and leveraging our data.”
