AstroPay has further developed its digital payment offering in Brazil through Pix.
Created and managed by the Central Bank of Brazil since its launch in October 2020, Pix’s payment volume totals more than 80% of debit and credit card transactions in Brazil.
With this expansion, AstroPay will be offering two ways to pay with Pix, through the native Pix view and the Software Developer Kit (SDK) for merchants.
The native preview takes the user to the AstroPay checkout directly from the merchant’s website, while the Pix QR code will be generated on the fly, preventing any redirects to another website.
This option will be available to all merchants and has already seen a 7% increase in sales conversions, reaching up to 15%. The process is available to any commercial establishment with the AstroPay solution integrated via SDK.
A big step for AstroPay in Brazil
Mikael Lijtenstein, CEO of AstroPay, said: “As an agile fintech company, we strive to provide our users and merchants with the best payment experience and are constantly investing in technology to adapt to their needs.”
“This new technology will help merchants better connect with their users who prefer to pay with Pix, which has revolutionized the payments industry in Brazil. By using the AstroPay wallet, users will experience a faster and more barrier-free payment journey with a payment method of your choice”, concluded Lijtenstein.
This new technology will allow AstroPay to continue with its expansion ambitions, with access to over 200 merchants and 1.5 million users in the Brazilian market alone.
After its launch in Brazil in December 2021 last month, AstroPay expanded its links across Latin America, introducing payment solutions in Peru, Chile, Mexico and Colombia for small and medium-sized businesses.
About the company
AstroPay is the global payment solution for thousands of consumers in Asia, Africa and Latin America who want to shop online at international sites.
By deeply understanding the complexity that payment systems present, the company developed a digital wallet based on two pillars: immediacy and security.
With around two million users, 500 business partners and over 200 payment methods available, the company has extensive experience in dealing with the particularities of different markets.
