Affilka by SOFTSWISS offers a new convenient way to interact with partners and customers on a daily basis by launching its Reporting API. The tool provides real-time statistics related to brands, marketing campaigns, player activity and other important data via ‘easy-to-use API’ calls.
The new feature helps you get the latest information anytime offsite, making the reporting process easier, faster and more transparent.
Thus, Affilka partners and operators get a complete view of the results of their campaigns and can make timely adjustments if necessary. All operators and partners working with Affilka by SOFTSWISS now have access to the Reporting API in their accounts.
Anastasia Borovaya, product owner at Affilka, comments: “We are constantly looking for tools to improve our service, running the Reports API feature is one of them. As a result, all reports are available not only within the affiliate and operator interface or CSV, JSON and XML formats, but also through the API”.
“It allows us to share all data instantly, without delay, which is vital to ensure efficient collaboration between all parties,” added Borovaya.
A great release by Affilka by SOFTSWISS
In addition to the Reporting API, the Affilka team has released the Frontend API, which is now available in the operator interface. This tool will be useful for operators who intend to build the Affilka program interface from scratch.
Frontend API allows brand partners to build their custom affiliate program landing pages as well as customize affiliate registration and authentication forms.
Affilka operators can go even further and create a bespoke graphic design for the entire affiliate program application, both for the operator and affiliate interfaces.
The team also added their Integration API to the operator interface. Now that the documentation is available directly from the interface, Affilka operators have access to its most up-to-date version. Any additions to the API are instantly reflected in the documentation along with monthly product releases.
It’s worth reiterating that since day one, Affilka operators have been relying on the integration API to send player logs and activity from their iGaming sites to the Affilka platform.
Unlike FTP integration, where transferring data between a betting site and its affiliate program can take up to a day, API integration allows for real-time player actions and update tracking, as well as quick troubleshooting.
It helps build the most transparent and trusting relationships between operators and partners.
