The betting company Galera.bet used the classic between Fortaleza and Ceará, played this Wednesday, 1st, to activate its brand in one of the mosaics promoted by the fans of Leão do Pici, which is a partner of the bookmaker. The match was valid for a late round of the Campeonato Brasileiro da Série A and ended up being won by Ceará, 1-0.
The art of Fortaleza fans is a tradition consolidated in Castelão for years and is often praised by players and even fans of other teams, including abroad. The action was even publicized on the social networks of the Brasileirão, which as of this edition has also been sponsored by Galera.bet.
https://twitter.com/Brasileirao/status/1532149691714048000The platform, which already supported the Brasileirão Feminino A1, the men’s and women’s teams of Corinthians and the MRV and Allianz Parque arenas, signed a three-year agreement, exclusively for the sector in the offline, digital, branding, relationship, exclusive activations of experiences.
“Galera.bet is a brand created exclusively for the Brazilian market. No wonder, we take the colors of Brazil. We have this relationship with some fans, which has been beneficial with important feedback for both parties. And the Brasileirão Assaí talks a lot about Brazilians, their passion, their rituals and also about our company”, said Asher Yonaci, CEO of Galera.bet.
Details of Galera.bet’s partnership with football team supporters
The betting company’s partnership with some supporters values transparency and uses an entire compliance apparatus. Therefore, the partnerships do not include fixed monthly fees, but support in the production of banners for events or concerts by fans in their courts and stadiums, or rental of tables and chairs for the same festivities. On the other hand, the Galera.bet brand is stamped on physical banners, t-shirt banners, as well as posts on social networks.
