Altenar will provide its sports betting solution and platform to Casino Gran Madrid in a new partnership, reinforcing its prominent position in the European betting market.
The deal will include the provision of eSports, data, retail and virtual products as Altenarr seeks to reach a wider audience of Spanish punters and continue its international expansion.
The partnership with Gran Casino Madrid follows the development of Altenar’s retail business, which the company has successfully implemented throughout Spain, as well as in Latin America and Belgium.
Alejandro Cazorla, Sales Manager at Altenar, said: “We are delighted to be driving the growth of Casino Gran Madrid with our premier sportsbook.”
“We look forward to collaborating with our new partners to provide an even more satisfying betting experience for the Spanish customer base. This partnership shows the continued progress we are advancing as a company, and the evidence is clear that our presence in Europe is stronger than ever,” added Cazorla.
Spain was presented as a vitally important market for Altenar by Domenico Mazzola, the company’s Chief Commercial Officer, along with the United Kingdom, Italy and South America.
Meanwhile, the company highlighted esports, data and virtual products as the most welcomed aspects of its broader offering by operators, as well as recording a 150% increase in total bets and player numbers in 2021.
About Altenar
Founded in 2015, Altenar is a sports betting service provider for licensed gaming operators. From software offerings to building sports betting platforms, the company offers proven stability along with flexible, personalized service. The software is developed and operated in-house, powered by premium quality data feeds.
