The international online sports betting brand Pinnacle has become a member of the International Betting Integrity Association (IBIA). The company (formerly known as Pinnacle Sports) was established in 1998 and has operating licenses in several jurisdictions including Malta, Sweden and Italy.
Pinnacle offers a wide range of sports betting options and has been an early adopter of the sports betting markets, dating back to 2010. From now on, the group will feed on the leading global betting integrity monitoring and alerting platform. from IBIA.
The operator joins the world’s leading regulated sports betting operators, with the association’s members accounting for more than $137 billion in global betting revenue per year and nearly 50% of all regulated commercial operators’ online betting activities.
Khalid Ali, CEO of IBIA, said: “The size and scope of Pinnacle’s sports betting operation make it a valuable addition to IBIA’s global monitoring and alerting network. Our growing list of members is committed to high levels of integrity and the protection of sporting events and betting products. It is gratifying that so many leading operators like Pinnacle have chosen IBIA as their preferred sports betting integrity partner.”
Pinnacle executives celebrate partnership with global entity
Paris Smith, CEO of Pinnacle, said: “Our focus on integrity does not just apply to our customers, but also to governing bodies themselves, an area that is increasingly important for responsible gaming operators. We are delighted to become a member of IBIA and look forward to working closely with the organization to combat gambling-related corruption and manipulation.”
While Pinnacle Sports Integrity Manager Gareth Gray added: “At Pinnacle, integrity is a priority. By becoming an IBIA member, it highlights our focus on sporting integrity and shows our commitment to combating sports manipulation and providing our customers with a safe and enjoyable environment.”
Relevance of IBIA
The International Betting Integrity Association is the leading global voice on integrity for the licensed betting industry. It is run by operators for operators, protecting its members from corruption through collective action. Its monitoring and alerting platform is a highly effective anti-corruption tool that detects and reports suspicious activity in its members betting markets.
The association has long-standing information-sharing partnerships with major sports and gambling regulators to utilize their data and prosecute corruption. Represents the sector in high-level policy discussion forums such as the IOC, the UN and the European Commission.
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