This Wednesday, the 24th, Major League Soccer (MLS) announced that it has extended its agreement with Electronic Arts (EA), keeping the game market developer as an official partner of the North American soccer league.
It should be noted that the extension of the partnership also includes an electronic sports championship, the eMLS. The renewal of the commitment shows that EA Sports continues to believe in the popularization of the sport in the United States.
In addition, MLS will continue to license its properties to EA Sports in addition to FIFA 23, the latest edition of the football game to be jointly developed with FIFA. In future releases, the title will be marketed as EA Sports FC.
Major League Soccer eSports competition details
The new, long-term contract covers in-game integration, allowing fans to utilize their favorite Major League Soccer teams, athletes and stadiums. Regarding the eMLS competition, the partnership includes opportunities for fan engagement and marketing campaigns.
“Given that MLS has one of the youngest and most diverse fan populations in North American sport, engaging the next generation in new and immersive ways will become increasingly important,” said David Jackson, vice president of brand, EA Sports.
Jackson continued, “We believe this partnership offers us a great opportunity to do just that, while continuing to deliver the most innovative and expansive football experiences available anywhere in the world.”
Rachel Hoagland, senior vice president of consumer products at MLS, also commented on the contract renewal: “Major League Soccer is proud to partner with EA as they are in line with our vision of being innovative and authentic in our approach to connecting with our passionate fans and the next generation of fans.”
“We look forward to working with EA for many years to come on creative ways to further grow our fan base through interactivity during this incredible period of growth for MLS.”
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