The move is part of FanDuel’s ongoing investment in the customer experience and unending commitment to introducing a new generation of audiences to horse racing.
Users can bet on and stream race coverage from FanDuel TV and other racing content for which FanDuel has betting rights.
In addition to year-round live horse racing at tracks across the country, customers will also be able to bet on the Kentucky Derby for the first time through the integrated platform in 2023.
Previously, sports betting customers were required to open a separate account and maintain a separate wallet for mutual (pooled) betting on horse racing, FanDuel Racing or TVG.com. The merged wallet/single account feature is available for FanDuel customers in New York, Illinois, Indiana, Maryland, West Virginia, Wyoming, Michigan, Colorado and Virginia.
Amy Howe, CEO of FanDuel, said: “Horse racing is a significant opportunity to expose a wider and engaged audience to the sport in a family-friendly environment.”
Earlier this year, the company launched FanDuel TV, renaming its TVG network, which focused almost exclusively on horse racing. It also added more sports and sports betting content, including NFL-focused “Up & Adams” with Kay Adams, along with “More Ways To Win” with Lisa Kerney.
FanDuel TV broadcasts races from Churchill Downs, Santa Anita, Del Mar, Keeneland, Gulfstream Park and many other top US and international racing venues.
Earlier this month, FanDuel and One Championship reached an agreement to see combat events streamed on FanDuel+.