Operator bet365 has signed a new contract with the MLB (Major League Baseball) team, the Cleveland Guardians. Following the launch of sports betting in Ohio on January 1, 2023, bet365 announced a new partnership with the baseball team.
The deal will officially debut at Guards Fest at the Huntington Convention Centre, while the bet365 lounge will be available to fans aged 21 and over with match day prizes and wagers.
A spokesperson for bet365 said: “Everyone at bet365 is thrilled to be partnering with the Guards as we launch the world’s favorite online sports betting brand in Ohio. The Guardians’ rich history is deeply rooted in the Cleveland community, and we are excited to be a part of its exciting future.”
“We can’t wait to interact with Guards fans at Guards Fest. The Guardians are an elite franchise with a passionate and loyal fan base, and we’re excited to create fan-focused activations that give back to Cleveland’s loyal baseball fans.”
Ted Baugh, Vice President Corporate & Premium Partnerships, said: “We are very excited to be working with bet365 as our exclusive mobile sports betting partner and to welcome them to the State of Ohio.”
“There is a tremendous bond between our organization and bet365. With nearly 90 million registered customers worldwide, bet365 is one of the world’s leading online bookmakers and will provide our fans with a trusted source to complement our organization’s success on and off the pitch.”
Bet365 records drop in its profit in 2022
The deal was sealed shortly after bet365 announced it had booked a drop in its 2022 profit, bringing in revenue of £2.85bn ($3.38bn) for the financial year ending March 27, 2022.
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