Bookmaker Kwiff has expanded its horse and greyhound racing offering with a new agreement with BetMakers Technology Group.
Kwiff players will continue to have access to 250,000 races annually in over 20 countries. Furthermore, BetMaker‘s Price Manager system will be used in conjunction with kwiff’s proprietary trading technology and risk systems.
The unique feature that kwiff rewards its players with will be active in all race types to offer an unparalleled experience. The mechanics are perfectly complemented by the wide range of loyalty rewards on offer.
BetMakers’ flagship horse racing solution features the traditional fixed-win odds and multi-bet markets.
Kwiff CEO Charles Lee commented: “When we introduced racing, we wanted to do it our way and have an innovative approach to the sport led by our proprietary technology. BetMakers proved to be the perfect partner, their technological approach worked well with our in-house teams and from launch to the present day we have seen racing go from strength to strength in our supercharged sportsbook. I am delighted to continue our partnership and work with Jake and the BetMakers team.”
Jake Henson, CEO of BetMakers, stated: “We are thrilled to extend our partnership with kwiff, who have grown their racing product exponentially since launch. Its unique mobile approach brings a new set of customers to the sport, which we believe is critical to its sustainability. The BetMakers team is committed to continuing to develop our best pricing service to support our partner’s approach, streamlining racing feed data and connecting kwiff to rights owners and racetracks around the world.”
About kwiff
Kwiff is a revolutionary sportsbook and casino product, with smart, modern technology at its core, offering players a supercharged, personalized gaming experience like no other.
About BetMakers
BetMakers Technology Group delivers solutions that empower racing industry stakeholders around the world to evolve and grow the sport of racing through its Global Tote, Global Racing Network and Global Betting Services divisions.
