With this market booming in Brazil, choosing a B2B sports betting management software has become a determining factor for success or failure in the country.
After all, the sports betting segment has been growing since 2018, when Law 13,756 was enacted, which legalized the activity in the government of Michel Temer.
According to research by Fact.MR, this industry tends to grow more than 10% in the next decade, reaching a total sum of 225 billion dollars.
The same report pointed out that the Brazilian market should move around 7 billion reais.
In a rapidly developing and very competitive sector, it is essential to be surrounded by the best tools to maximize your results and optimize your operation.
Sports betting management software is the part responsible for bankroll management on a platform.
This mechanism promotes the updating of sporting events and their respective quotations, as well as managing the cash flow and other settings necessary for an agile, safe and transparent operation.
Therefore, the first action to choose the ideal software for your business is to select one from a recognized company in the industry and duly regulated.
But there are a number of items that need to be analyzed, especially at a time when the domestic market is being regulated.
Compatibility
Compatibility is critical for easy integration with applications or platforms.
Therefore, the management software needs to be customized to reproduce the brand in question and be fully optimized according to themes and visual concepts.
This program must be able to be used in conjunction with other systems and tools, accepting different currencies and language resources.
Furthermore, universal compatibility is crucial so that aspects of the sports betting service are updated when necessary.
Functionalities
A sports betting software needs to include a series of functionalities to provide the best possible gaming experience to the customer and a safe and automated operation.
This list must include:
Risk management: qualified mechanisms that perform risk and market monitoring;
Live Streaming: Showcasing sporting events on live video for player engagement and retention;
Complete Data Feed: Reliable and accurate data with minimal latency;
Cryptocurrency integration: widespread and increasingly popular payment method in Brazil;
Anti-fraud mechanisms: implementation of specific security measures for fraud;
Redemption of resources: users with full control of income.
Price
Having a top-notch sports betting management software is just as important as offering attractive quotes and a wide range of sporting events.
After all, an operations system today encompasses hundreds of features and integrations.
Therefore, there are software available in the Brazilian market at any price.
What will determine the amount to be paid refers to the grandeur, reliability, portfolio and structure of the project to be developed.
Support
In general, Brazilians prefer to receive help from real agents and not be limited to automated support.
So, the ideal sports betting management software needs to include 24/7 customer support.
This service channel needs to be able to receive questions from players and resolve demands as they arise, in order to maintain a positive relationship with customers.
In addition, the management system also needs to offer other essential tools to assist customer support, such as various forms of contact with live chat, email, WhatsApp, Telegram, social networks, among others.
Customers tend to trust a platform if they are assured that they can contact support for assistance and that they will have an answer immediately if something is not right.
An agile and assertive approach at this point also helps to build loyalty and retain users.
Security
Before placing a sports bet, the user needs to register on a platform.
This simple act can be completed in a few minutes, but the personal data required are personal and very confidential.
Therefore, security needs to be at the top of the attributes of the ideal sports betting management software.
After all, it is essential to provide security and protection for all your customers and adopt security requirements to prevent intrusions or leaks of personal information.
It is worth remembering that this factor demands even more attention when considering the payment methods linked to a betting platform and all the data requested for the user to make deposits and withdrawals.
At the end of the day, the software chosen to manage sports betting must ensure maximum revenue generation and a continuous increase in the number of users.
In addition, it is essential to respect the legislation in force in the country, adapting to possible changes in the rules of action and standards of compliance.
