StarGames, part of the Greentube group, has entered into a partnership with the German football club Hannover 96 from the 2023/24 season. As a sponsor and “team presenter”, the online gaming and betting platform will have its logo emblazoned on the main team’s training and warm-up uniforms, as well as on various advertising panels at the Heinz von Heiden Arena.
This partnership with the second division club represents one of the most significant milestones in the history of the StarGames brand. German online gaming provider, known for its slot titles Novoline, will support Hannover 96 during the 2023/24 season.
The Lower Saxony club has a rich history in German football and last season recorded the third highest average attendance in the 2nd Bundesliga with more than 30,900 fans. After finishing tenth in the league last year, they are looking forward to progressing to the next level next season.
“It is a great honor to collaborate with a football club with such prestige and established tradition. Commitment, passion and fair play are important values not only for Hannover 96, but also for us, as essential foundations of our company and brand,” he said. StarGames Brand Manager László Pados on the deal.
“Above all, we look forward to supporting this team and its fans, helping them achieve success in a very competitive league,” added Pados.
In addition to sponsoring Hannover 96’s training and warm-up uniforms, advertising panels and website, StarGames will also participate in promotional activities such as ticket sweepstakes.
StarGames Marketing Manager Andreas Jansch spoke about the work that has already begun behind the scenes: “This partnership provides us with an exciting opportunity to reach the many 96 fans and demonstrate our enthusiasm for exceptional achievements both on and off the field. Mal we can wait to get started for real!”
Christian Woike, director of sports marketing agency Sportfive, spoke enthusiastically about the new partnership and future collaboration: “We are delighted to have gained a partner who has recently been successful in strengthening its activities in the German market.”
“As part of this partnership, we are assigning ‘team presenter’ status for the first time. This is a newly designed entitlement package that ensures high visibility for the partner in connection with the 96 core team,” concluded Woike.
