CazéTV announced an extension of its partnership with FIFA to broadcast live all 64 games of the 2023 Women’s World Cup. The tournament will be held in Australia and New Zealand, between July 20th and August 20th.
Initially, the channel planned to broadcast one game a day, following the model adopted at the 2022 Men’s World Cup in Qatar. However, with the new partnership, CazéTV will make 100% of the games available free of charge to the Brazilian public on its platforms, in addition to FIFA+ streaming. In total, CazéTV promises to offer 250 hours of live content during the tournament.
The announcement was made during the break between Athletico and Palmeiras, which CazéTV broadcast to its subscribers on YouTube and Twitch. In addition to the live transmissions of the games, the channel promises to present several exclusive contents and a special program produced in the places of the matches and in Brazil. Fernanda Gentil will be present in charge of the materials in loco, while Milene Domingues will be one of the commentators.
In addition to CazéTV, Grupo Globo will also broadcast the World Cup, with games being shown on free-to-air TV, on Globoplay streaming, on the GE website and on the cable TV channels Sportv. Radio Transamerica will also cover the event.
EstrelaBet will sponsor CazéTV coverage
The bookmaker EstrelaBet announced that it will sponsor the coverage of the competition on CazéTV, a LiveMode channel in partnership with streamer Casimiro.
The journalist, presenter, content producer and main star of the coverage, Fernanda Gentil, will act as the brand ambassador. She will play a relevant role in the transmission of the Women’s World Cup games on the channel, as well as being a spokesperson for the bookmaker.
“I am very happy to be with a company that really understands the importance and duty of embracing the cause and giving real visibility to the Women’s Cup. EstrelaBet’s partnership not only with me, but with LiveMode and especially with CazeTV makes it very clear that the women’s sport can indeed count on the brand to be more seen, more heard, and therefore gain all the recognition it deserves. Me and EstrelaBet are hand in hand with the girls of our national team!”, said Fernanda Gentil.
