Victor Arias, VP of Pragmatic Play in Latin America, participated in the 2023 edition of BiS SiGMA Americas, in São Paulo. The main event in the online games, sports betting and affiliates sector took place between the 14th and 18th of June with extensive coverage by the iGaming Brazil portal.
Asked about the evolution of BiS SiGMA Americas, Arias pointed out that “expectations were high” because it promised to be the “biggest event in Latin America. It exceeded what we were expecting.”
The executive also highlighted that Pragmatic Play has always understood the importance of having a localized strategy. Therefore, the group formed local teams in several markets in the region in order to ‘understand the culture of each country. We understand how the market works and the user’s taste”.
For the second half of this year, the company’s goal is to continue participating in various events and focused on improving the player’s experience. “We want to show our commitment to the continent and a great gaming experience”, concluded Victor Arias.
