The ball hasn’t even started rolling in Australia and New Zealand, but CazéTV at the Women’s World Cup is already a huge success.
Youtube announced that it sold all the commercial spaces on the channel of the streamer and journalist Casimiro, who will show all the matches. The information is from the MKT Esportivo portal.
The video platform and CazéTV had more partner brands than Globo and Sportv. The streaming exhibition of the World Cup for Brazil will have 20 partners in total. While traditional TV (open and closed) will have 11.
Partnerships
Among the brands that closed with CazéTV in the Women’s World Cup are the bookmakers Aposta Ganha, Esportes da Sorte and EstrelaBet.
Youtube signed agreements with Ambev, Cielo, Claro, Itaú and Visa. LiveMode agreed with the three betting companies, in addition to Clear, Coca-Cola, Eurofarma, iFood, Itaú, Latam, Mastercard, Mercado Livre, McDonald’s, Netflix, Sensodyne, Rexona and Valda.
“One of the great differences of CazéTV is the language, which is light, fun and innovative. This is what most attracts the audience and brands. It is very characteristic of him [Casimiro] and we leave the casting free to do it the way they think is best”, said Andrea Contino, Business Manager at LiveMode, in an interview with MKTEsportivo.
According to Estadão, the maximum amount to be transferred by Globo sponsors in the 2023 World Cup will be 1.5 million reais. On the other hand, the values of the brands with Cazé TV in the Women’s World Cup were not revealed.
Grupo Globo plans to show seven games live on open TV and 34 matches on Sportv. On open TV, Betnacional is one of the partners. The list also includes Banco Bmg, Claro, Guaraná Antarctica (Ambev), GWM (Great Wall Motors), Magalu, OMO, PagBet, Renoxa and Visa.
Only BMG and Visa did not close valid agreements for Sportv channels. Itaú assumed one of the quotas.
It should be noted that Estrelabet is still one of the supporters of the Women’s World Cup.
Structure of CazéTV in the Women’s World Cup
CazéTV promises 24-hour coverage of the Women’s World Cup. Therefore, the structure will have two studios (Rio de Janeiro and São Paulo), in addition to special envoys in the host countries of the competition.
The expectation is to exceed the mark of 250 hours of content, with special guests, interviews, round tables, sports debates, on-site reports and much more.
Bearing in mind that CazéTV obtained impressive numbers when it showed live one game per day of the World Cup in Qatar, in November and December of last year.
The 2023 Women’s World Cup starts this Thursday, 20, extending until August 20. The Brazilians make their debut on Monday, the 24th, against Panama.
