Sebastián Salat, International President of Zitro, shared his opinion on Clarion’s recent announcement of the transfer of ICE London to Barcelona.
“Over the years, ICE London has been a resounding success in the gaming industry, bringing together leaders, suppliers, operators and professionals from around the world.”
“It has established itself as the most important fair in Europe. And, it has been the ideal space to foster business relationships and create new opportunities for companies to expand their global reach”.
“However, several exhibitors, including Zitro, faced significant challenges such as limited space for future growth, logistical complexities and extremely high costs. These challenges have been communicated to Clarion,” he added.
Zitro supports the decision taken by Clarion
According to Salat, Zitro fully supports the decision taken by Clarion. “We fully support Clarion’s announcement to move ICE to the vibrant city of Barcelona. A destination that we consider perfectly equipped to host future editions of ICE”.
“We believe this move will be an important step that will contribute to the growth of ICE and the entire industry in collaboration with the European gaming market. In addition, the global dimension of ICE will increase”.
“Because the transfer of ICE to Spain will undoubtedly attract a greater number of Latin American operators due to the affective and cultural ties between Spain and the countries of Latin America”, he added.
Spain is one of the main regulated markets in Europe
Spain, therefore, is one of the largest regulated markets in Europe, both in the physical and online gaming sector. This positions the city of Barcelona as the perfect hub for gaming companies in Europe.
After all, Barcelona is one of the most important tourist destinations in Europe. In addition, the city adds another attraction to the event, with world-class facilities, excellent infrastructure and logistics.
As such, the captivating blend of the city’s rich cultural heritage, iconic landmarks and vibrant atmosphere offers attendees the perfect opportunity to complement their ICE experience.
