Parimatch, a sportsbook and online casino, has renewed its partnership agreement with Leicester City Football Club for the 2023/24 season.
As an Official Betting Partner of Leicester City, Parimatch will have its brand displayed at the King Power Stadium on pitchside advertising boards, interview backgrounds and website banners.
In addition, the company will undertake hospitality sponsorships as well as online and offline advertising rights.
Filip Pirozenok, Head of Parimatch UK, said: “We are delighted to continue working with Leicester City Football Club and to be their Official Betting Partner for another season.”
“The partnership with Leicester City ensures that Parimatch can exploit Championship advertising, allowing us to offer exclusive promotions, competitions and giveaways to our customers,” added Pirozenok.
The bookmaker also confirmed that it will remain an Official Partner of Chelsea FC for the 2023/24 season.
Harj Hir, Head of Partnerships at Leicester City, said: “We have had a successful relationship with Parimatch since they joined the club at the start of the 2020/21 season, and we are delighted to extend our partnership with them.”
“We’ve helped raise each other’s international profile over the last few years and now we look forward to building on that success,” adds Hir.
About Parimatch
Parimatch is a global betting brand that integrates technology, business and sports to deliver limitless entertainment based on innovation.
Created in 1994, it has grown to become one of the leading bookmakers in Africa, Asia, Europe and Latin America. In this way, Parimatch operates through partners in the franchise model.
In Brazil, the house is the master sponsor of Botafogo, as well as sponsoring the Paulista Championship.
Since October last year, the betting company has had a global partnership with the eSports team 00Nation.
In addition, Parimatch also maintains partnerships with 4 English Premier League teams: Chelsea, Newcastle United, Leicester City and Aston Villa.
