Nottingham Forest, a club that plays in the top flight of the English Premier League, has just announced a new master sponsor. This is the Asian bookmaker Kaiyun Sports.
According to the MKT Esportivo website, the signed contract will be valid for the next two years.
The debut of the new partner took place in the match against Burnley for the second round of the English League Cup, this Wednesday, 30. The team was beaten by 1 to 0.
At the end of 2022, the team granted the most noble space of its shirt to stamp the mark of the United Nations High Commissioner for Refugees (UNHCR), or the UN Refugee Agency (UNHCR, in its acronym in English). Since then, he has not had a fixed contract.
Kaiyun already has relevant partnerships in European football
It should be noted that Kaiyun is of Asian origin and already has relevant partnerships in European football.
The bookmaker is a partner of Real Madrid (ESP), Inter Milan (ITA) and Crystal Palace (ING).
However, the Nottingham Forest deal will be the first to result in exposure on the official match shirt.
“We look forward to working closely with Kaiyun Sports on a series of activations to engage with new and existing audiences in Asia and around the world,” said a Forrest spokesperson.
“Kaiyun Sports has a vision to redefine the fan experience for global audiences across the Premier League and other European leagues,” he added.
However, Kaiyun still does not have a platform in operation in the UK.
According to the company, the site is “currently under construction and will be live very soon to provide UK players with a new betting and casino service”.
Nottingham Forest in Premier League 2023/2024
At the moment, the club is in 14th place with 3 points won in 3 games with 1 win and 2 losses. The next appointment will be against Chelsea on Saturday, 2nd, at Stamford Bridge.
