The online sports betting site Pix Sorte announced a reinforcement for its team. This is five-time world champion Edmílson Moraes, who will be the brand’s ambassador for the next three months.
Launched last year, the bookmaker agreed with the former player with the aim of consolidating its brand and bringing credibility to the Brazilian market.
Furthermore, the company also presents itself as one of the first houses in the betting sector to support a social project.
Details of the partnership between the former player and Pix Sorte
After all, the partnership also ends up passing on part of the amounts collected, through an exclusive link, to the Edmilson Foundation.
“I’m very happy to see a rapidly evolving market starting to also look at social projects”, said the world champion player with the Brazilian team in the 2002 World Cup.
“It was one of the main points for me to be with Pix Sorte. I’m sure we can build great things together, in addition to helping others through the Edmílson Foundation”, he added.
Edmílson’s winning career
It is worth noting that the former player built a successful career on the pitch. He won two of the most relevant tournaments in the world of football: the World Cup and the European Champions League.
While the Edmílson Foundation is a non-profit entity, which serves 800 children daily after school hours.
The aim is to provide an environment in which needy children can develop in different pillars. Thus promoting social inclusion and providing support through educational, sporting and cultural activities, forming better citizens for society.
In total, the new Pix Sorte ambassador has been working for almost 17 years to create opportunities for children, teenagers and their families, directly impacting the lives of more than 6,800 young people, and almost 30 thousand people indirectly impacted.
