After more than 15 years of successful operation, 188BET, one of the main bookmakers, announces the closure of its activities in Brazil.
This decision, effective from November 6, 2023, reflects regulatory uncertainties in the country’s betting sector.
The platform, which was established in Brazil in 2008, was a pioneer, introducing the concept of sports betting on open TV and gaining a loyal customer base.
According to the official website, the company warns that its players must withdraw the balance from their respective accounts by December 15th of this year.
188Bet stood out as a sponsor of the 2018 World Cup and, in 2019, strengthened its presence in Brazilian football with a partnership with FC Play.
Sponsorships
One of the most notable aspects of 188Bet’s presence in Brazil was its involvement with football clubs. The sponsorship of Clube Atlético Mineiro is an example of its commitment to Brazilian sport.
This partnership not only increased 188Bet’s visibility, but also helped strengthen the club and its programs. In addition to Atlético Mineiro, 188Bet was involved in several other sporting initiatives.
Impact of 188bet on the Brazilian betting market
The announcement of the closure of 188BET’s activities in Brazil marks the end of a significant era for the company in the country. The bookmaker was one of the first to explore the potential of the market on open TV.
Furthermore, the company expresses gratitude to all employees, partners and customers who have contributed to its success over the years.
The brand’s exit from the Brazilian market is a moment of reflection on the future of the betting sector in the country, highlighting the need for a clear and stable regulatory environment.
