This Tuesday (23), Betsul launched its latest advertising campaign, “Bet do Bem”.
The initiative seeks to publicize and promote the “Jogo do Bem” project, where a percentage of each bet made is donated to athletes and institutions registered in the program.
Therefore, the transfer is at no additional cost to bettors. The campaign, which is already highlighted on Betsul’s social networks, is accompanied by a promotional video starring the brand’s multi-champion ambassadors.
So, these ambassadors not only accumulate titles and records, but they personify the resilience and persistence characteristic of the Brazilian people. The team is made up of:
- Jakson Follman: Former player and survivor of the tragic accident involving Chapecoense in 2016, Follman shares a story of unique resilience. In addition to football, he found ways to inspire others to overcome challenges in music and speeches.
- Camille Rodrigues: Starting her sporting journey at the age of 4, Rodrigues holds the Brazilian record in the 400 meter freestyle. Her impressive career in the pool makes her a notable athlete, with achievements in national and international competitions.
- Clodoaldo Silva: Known as the “Swimming Pool Shark”, Silva is a Brazilian Paralympic legend, with 14 medals in Paralympic Games. Voted the best Paralympic athlete in 2005, he is a reference in national and international swimming pools.
- Dedé Macedo: Para-cycling athlete and triathlete, Dedé is synonymous with passion for the sport. Winner of “No Limite – Amazônia” and five-time champion of the Brasil Ride MTB Festival, he also holds a black belt in Jiu Jitsu.
Institutions Benefiting from Betsul’s “Jogo do Bem”
Therefore, the project allocates resources to institutions engaged in transforming lives:
- Sports Association for the Disabled (ADD): Working to promote the development of people with disabilities, the ADD integrates sport, education and professional training, offering free projects to facilitate integration and inclusion in society.
- Instituto Share: Founded by the renowned volleyball coach, Bernardinho, the institute invests in the transformative potential of sport and education. With more than 3 thousand students in five states, it seeks to train active, healthy and responsible individuals.
Fernando Garita, CEO of Betsul, highlights the essence of the campaign: “Bet do Bem is not just about betting, it’s about transforming every guess into a gesture of solidarity.”
“We want to show that, together, we can generate a positive impact on people’s lives. Because nowadays it’s not enough to be Bet, it has to be good. We built this campaign with the aim of representing the best bet you can make”, concluded Garita.
With this approach, Betsul ends up innovating in the betting scene. Thus, in addition to entertainment, it is also possible to contribute to social causes and positive transformation in the lives of athletes and benefiting institutions.