Betsson, the Swedish betting company and elected Casino Operator of the Year, has just announced the arrival of Paolo Guerrero, the Peruvian football star, to its team as global ambassador.
This play is not just strategy; It is a bold step to further solidify Betsson‘s presence in the busy Latin American market.
Guerrero, icon of Peruvian football, spoke about the partnership. It highlights not only Betsson’s success in Peru, but the impact across Latin America.
With memorable moments, such as runner-up in the 2019 Copa América and the goal that led Corinthians to glory in 2012, Guerrero is more than just a player. He became an inspiration for many football lovers.
Andrea Rossi, Betsson’s Commercial Director for Latin America, shares Guerrero’s excitement. He highlights that having a name like the player reinforces Betsson’s leadership position in online entertainment.
Furthermore, the company is already reaping the rewards, being recognized as Casino Operator of the Year at the SBC Awards Latin America 2023 and establishing prominent partnerships with teams such as Boca Juniors, Racing Club and Atlético Nacional.
With Guerrero on board, Betsson reiterates its commitment to providing an exceptional and safe gaming experience. Thus consolidating its prominent position in the Latin American online betting and entertainment market.
About Paolo Guerrero
José Paolo Guerrero Gonzales, or simply Paolo Guerrero, was born on January 1, 1984 in Lima. He built a career full of achievements and recognition.
Guerrero took his first steps at Alianza Lima in Peru and soon crossed the ocean to play for Bayern Munich in 2002.
Over the years, he won titles such as two Bundesliga titles and two German Cups. His journey continued successfully at Hamburgo SV, Corinthians, Flamengo and Internacional.
The Peruvian national team’s top scorer, Guerrero was a key player in winning second place in the 2019 Copa América. Furthermore, he played a crucial role in Peru’s qualification for the 2018 World Cup, marking the team’s return after 36 years of absence.
