The online gaming scenario in Brazil is about to undergo another significant upheaval as revealed by the Federal Government.
An ordinance is being drafted to establish strict rules not only for operators, but also for digital influencers who promote sports betting games.
The objective is to curb unregulated betting houses
The objective of this ordinance will be to prevent the dissemination of false information and the promotion of unauthorized games in the country. José Francisco Manssur, special advisor to the Ministry of Finance, highlighted the importance of holding both operating companies and vehicles, including social networks, accountable.
“We are talking about holding operating companies and vehicles (social networks) responsible. Whether as advertising or as an organic post (without boosting)”, he said in an interview with Extra.
“We will not allow camouflaged advertising. Advertising will have to be specified. And we will punish influencers who do not observe the rules and cause harm to people.”
In other words, it doesn’t matter if it is in the form of paid advertising or organic posts, transparency will be the watchword. “There will be no tolerance for camouflaged advertising, and influencers who do not obey the rules will be subject to punishment,” he added.
Therefore, in the context of transparency, the Ministry of Finance intends to require betting companies to disclose the algorithms used in games. This measure aims to protect consumers against biased data and biased towards unfavorable results.
Safer gaming environment for gamblers
What is at stake is ensuring that bettors have clear and accurate information, avoiding mistakes due to questionable practices.
The ordinance under development, in partnership with the Brazilian National Council for Advertising Self-Regulation (Conar), will include crucial guidelines for regulating the sector.
Also according to Extra, the participation of teenagers, as well as advertisements aimed at them, will be prohibited. Furthermore, the ad will need to carry the message: Gamble responsibly.
“Advertising identification is an old principle. But in traditional media there was a clear separation of the commercial break. With influencers, there was a fusion of content, editorial and advertising”, stated the president of Conar, Sergio Pompilio.
“Content production has become quite diffuse and voluminous. First, the influencer has to make it clear that it is an advertisement. Therefore, it has to be labeled: #advertising, #pagapartnership”, he concluded.
