The Ibirapuera gym became the center of celebration for basketball fans last weekend, all thanks to the actions promoted by the master sponsors of Novo Basquete Brasil (NBB), CAIXA and Loterias CAIXA.
The event started at 2pm last Friday (15th), visitors were warmly welcomed by the vibrant Loterias CAIXA Fan Zone.
This dedicated space radiated energy and enthusiasm, offering a range of activities for those passionate about the sport.
Equipped with state-of-the-art electronic games and a basketball tree to test fans’ skills, the venue also provided the opportunity to customize t-shirts and receive exclusive gifts.
The festive atmosphere was amplified with break dance performances and a vibrant soundtrack. Inside the gym, the entertainment continued with the distribution of gifts and dunk shows, keeping the energy high among those present.
Pedro Ermirio Freitas, vice-president of CAIXA Operating Agent, expressed his joy in participating in this event.
“It was a great pleasure to be able to participate in this moment of national basketball celebration. We have prepared several actions for basketball fans at the All-Star Game. The support for Brazilian sport that the CAIXA and CAIXA lotteries provide is not new.
For many years, the two institutions have been promoting the development of elite and grassroots athletes in the most diverse categories and modalities, through social transfers or sponsorships.
This has translated not only into results, titles, medals, but also benefiting the whole of society.”
Partnership between CAIXA, Lotteries CAIXA and NBB
In addition to entertainment activities, the All-Star Game offered spectators the unique opportunity to witness the talent of players in skill challenges.
In addition, an exciting mini-tournament between four teams made up of the best NBB athletes.
The partnership between CAIXA and Loterias CAIXA as official sponsors of NBB CAIXA reinforces the commitment of these institutions to the development of basketball.
NBB CAIXA is the main national adult men‘s basketball championship. Therefore, 19 clubs are part of this competition.
