iGaming Brazil

Complete BiS SiGMA Americas 2024 schedule

Cristina Possamai
Programação completa do BiS SiGMA Americas 2024

With just one day left until the official opening of BiS SiGMA Americas 2024, the gambling industry is already duly mobilized to meet in São Paulo (SP), over the next three days.

The event takes place until Thursday (25th), spread across three halls of the Transamerica Expo Center, with an exhibition and two conference auditoriums.

In other words, twenty thousand square meters are available to more than 230 national and international iGaming companies that have already confirmed their presence at this year’s convention.

The event is expected to receive more than ten thousand visitors with a huge variety of profiles, with emphasis on executive leaders and personalities from the sports betting sector.

Check out the complete BiS SiGMA Americas 2024 schedule

Agenda for Tuesday, April 23rd:

02:00 pm – 10:00 pm: Reception

Avoid the lines at the pavilion. Collect your credential in advance and have a drink with us. The accreditation desks are open from 2pm to 10pm. The networking cocktail starts at 6pm.

07:00 pm – 11:00 pm: SiGMA Awards

From featured influencers to leading operators and providers, the SiGMA Awards highlight the creative projects and ideas that have reshaped the gaming and affiliate landscape. A night of celebration, networking and entertainment at Rooftop One.

Agenda for Wednesday, April 24th

09:35 am – 09:50 am: Discurso de boas-vindas ao BiS SiGMA Americas

Palco Itaim:

10:15 am – 10:45 am: What’s new in Brazil’s state lotteries

10:45 am – 11:45 am: Economic and social development in Brazil: the impact of state lotteries and new business opportunities

11:20 am – 11:50 am: Fireside chat

11:50 am – 12:30 am: Forming an iGaming Hub to welcome the industry

12:30 am – 01:10 pm: Beyond borders: Investigating the national and international impact of the regulation of Sports Betting in Brazil

01:15 pm – 01:55 pm: Challenges and opportunities in the state scenario for attracting investors

01:55 pm – 02:35 pm: The new advertising challenges for the Sports Betting market

02:40 pm – 03:20 pm: Strategic partnerships: harmony between operators and payment providers in the international market

03:20 pm – 03:40 pm: How will Brazil’s regulatory evolution shape new values, insights and technologies in the global gambling industry?

03:40 pm- 04:20 pm: Impact of regulation on sports sponsorships: assessing market potential

Jardins Stage

10:00 am – 10:40 am: Taking advantage of the opportunity: the rise of Online Betting in Brazil and the role of digital marketing

10:40 am – 11:20 am: Successful strategies: insights and challenges in the video bingo market

11:25 am – 12:05 am: Strategies for betting with conscience: responsible gambling and emotional control

12:05 am – 12:45 an: Next steps: opening through the legalization of resort and urban casinos in Brazil

12:50 am – 01:05 am: Mapping new horizons: opportunities for collaboration between Brazil and Malta

01:10 pm – 01:30 pm: Centurion weigh-in

01:40 pm – 02:20 pm: Influencer marketing in focus: maximizing conversions and ethical branding in the face of regulatory challenges

02:20 pm – 03:00 pm: Expanding horizon of influencers in the industry beyond iGaming

03:00 pm – 03:40 pm: The role of ambassadors in online betting companies: challenges and opportunities

03:45 pm – 04:25 pm: Evolving from Affiliate to Operator: Strategies to Maximize Your Success

04:25 pm – 04:55 pm: Betting on the present: approaches to the immediate mentality of Brazilians

05:00 pm – 06:00 pm: Affiliates x Operators (Speed Dating)

Agenda for Thursday, April 25th

Itaim Stage

10:10 am – 10:50 am: The impact of cryptocurrency on payment solutions

10:55 am – 11:35 am: Beyond limits: how traditional media reinvents itself in a regulated world

11:40 am – 12:20 am: The importance of events for the regional iGaming industry

12:25 am – 01:05 pm: Paris 2024 Olympics: commitment to sport and integrity

01:10 pm – 01:50 pm: Affiliates in Brazil: navigating the culture and establishing partnerships

01:55 pm – 02:35 pm: Disruptive innovations in the world of iGaming: strategies for the future

02:40 pm – 03:20 pm: Present and future: the influence of iGaming regulation and legislation on the Brazilian football industry

03:25 pm – 04:05 pm: Understanding the demands and evolutions of the B2B market

03:40 pm – 04:20 pm: The importance of payment methods in the competitiveness of online gaming operators

Jardins Stage

10:05 am – 10:20 am: AI for Life and Business: Live Demo with Tony Ventura

10:20 am – 10:35 am: A true story of AI: free AI tools and legislation with Kenneth Corrêa (80 20 Marketing)

10:55 am – 11:10 am: Technological innovation and finance: RWA transformation with Fabricio Tota (Bitcoin Market)

11:15 am – 11:45 am: Future of Cash and Crypto Adoption in Latin America: Market Bullish Trends

11:45 am – 12:00 am: Crypto and gaming: risk versus reward with Cal Evans (Gresham International)

12:00 am – 12:15 am: AI & Crypto: Global/LATAM practices for regulation, taxation, incorporation and licensing with Jaguar-Adva Gal

12:20 am – 12:50 am: Legal practices for technology and finance in Latin America: Crypto, AI, BaaS, Open Finance and more

12:50 am – 13:20 am: The best Web3 tools for gaming, marketing and community building

01:25 pm – 02:05 pm: Unlocking player loyalty: the impact of gamification on Brazil’s newly regulated betting sector

02:05 pm – 02:20  pm: Complexity and risks in game supplier integration: strategies for success

02:20 pm – 03:30 pm: SiGMA/SiGMA affiliates startup pitch

03:30 pm – 06:10 pm: Launch of IBDJ

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