Sportradar‘s managed trading services saw significant global adoption in the first half of 2024. The company significantly grew its Managed Trading Services (MTS) clientele in the first few months of this year, welcoming 44 new sports betting operators to leverage its versatile operational capabilities and advanced.
Sportradar has issued more than 3.5 billion betting tickets
MTS offers operators a customizable sports betting management solution. This allows you to decide the extent of your internal management or opt for external support. The solution increases business efficiency through AI and automation, facilitating real-time price adjustments and robust risk management.
Furthermore, year-to-date, Sportradar has issued more than 3.5 billion betting tickets via MTS to more than 200 customers, positioning the company as a global leader in liquidity among major bookmakers.
MTS provides operators with access to Alpha Odds, its AI-based personalized odds technology. Thus, 16 of this year’s new MTS customers set up their betting offers using Alpha Odds, which last year increased customer profits by an average of 10% compared to a traditional odds solution.
Geographically, MTS adoption has been strong in South America, where Sportradar has emerged as the partner of choice for operators looking to gain market share in newly regulated territories.
In Brazil, 11 sports betting operators selected MTS, along with significant customer wins in Colombia, Ecuador and Mexico.
Gaining strength in new regions
In Africa, Sportradar added 13 new operators to its existing base of 35 customers. Customers are in multiple jurisdictions in the region during the first half of 2024.
Additionally, Sportradar’s MTS has gained traction in other regions, including APAC, Europe and the US. Showing its global strength and operational effectiveness in diverse market environments.
Michael Gandolfo, executive vice president of global sales at Sportradar, said: “As the market evolves, competition increases. Therefore, operators need a partner to help them more than ever.
It is important to reduce time to market and establish a unique customer offering. MTS provides sportsbooks with the technology and knowledge needed to achieve their business objectives in a hyper-competitive landscape,” he added.
