Affiliate marketing is a key strategy for online casino operators in 2024, often accounting for 50-80% of player acquisition.
That’s why SOFTSWISS, a global technology expert with over 15 years of experience providing innovative iGaming solutions, is sharing a free e-book, ‘How to Market Online Casino‘.
How to Market Online Casinos
The ebook offers an in-depth look at various marketing channels, tactics, and challenges operators face. Thus, the company shares best practices for effectively navigating daily marketing activities.
Therefore, the article is based on a comprehensive survey of leading casino operators and industry stakeholders. Together with the extensive experience of SOFTSWISS’ award-winning marketing team, the ‘How to Market Online Casino’ guide was created to push the boundaries of casino promotional strategies.
One of the non-obvious strategies described in the ebook is the use of Alternative Dispute Resolution (ADR) platforms. They are partners and create trust with the public.
According to SOFTSWISS clients, promoting player trust is a crucial aspect of a successful online casino marketing strategy. Partnering with ADR providers not only helps with dispute resolution but also increases brand credibility and player trust.
Another beneficial strategy emphasized is the focus on player exclusivity. Instead of imitating large casinos, operators should create unique gaming experiences. They need to adapt to their target audience, ensuring a distinct and engaging online casino experience.
Betting budget calculator
Valentina Bagniya, Marketing Director at SOFTSWISS, commented: “In the ever-evolving landscape of online casinos, where Google updates, new regulations and rising costs challenge operators, it is critical to remember that the core of any online casino is your brand.
A strong brand is what players remember, what keeps them coming back, and what defines your reputation among players and competitors alike.”
This year, SOFTSWISS published two more free and insightful ebooks. The overview of the iGaming market in South Africa sheds light on the peculiarities of the South African gambling market.
The sports betting budget calculator contains best practices for the activity. Thus, the calculator is ready to be used to calculate project costs.
