Betsul launches ‘Bet do Bem’ campaign reinforcing social commitment

With the start of the Paris Olympic Games, Betsul, a reference in the online betting market, reinforces its strategies focused on social causes. With this in mind, “Bet do Bem” is an action led by great athletes such as Clodoaldo Silva and Camille Rodrigues, Paralympic swimmers.

In addition, Dedé Macedo, Paralympic cycling athlete, and Jakson Follmann, former Chapecoense goalkeeper, also participate. The objective is to increase the visibility of the “Jogo do Bem”.

This initiative allocates part of the value of sports betting and online casino to institutions dedicated to sport and health. So far, more than R$8 million has been transferred.

Andréia Oliveira, COO of Betsul explains: “We want to show that every bet on Betsul is an act of solidarity. We have a very strong social pillar and, together, we can make a difference in people’s lives. Nowadays, betting also means contributing to good. And this campaign reflects this pillar of ours.”

Action and advertising video

In action, the advertising video shows Betsul’s multi-champion ambassadors, who in addition to accumulating a series of titles, national records and medals at the Paralympic Games, personify the determination and persistence of the Brazilian people.

Among the institutions that receive resources from the project is the Sports Association for the Disabled (ADD), dedicated to promoting the development of people with disabilities through an integrated approach, involving sport, education and professional training.

The institution supports six athletes called up for the Paralympic games: Alan Fonteles, Antonia Keyla, Ariosvaldo da Silva, Vanessa Cristina, Vinicius Rodrigues and Yeltsin Jacques.

Eliane Miada, founder and director of ADD states: “The Sports Association for the Disabled has been a partner with Betsul for five years. In light of the ‘Jogo do Bem’, donations are passed on to us and, therefore, we invest in the development of our projects, which have already benefited hundreds of people with disabilities in the sporting world.

We are extremely grateful for the opportunity to benefit from a serious company committed to social development.”

Ambassadors in sport

Having been in the market for five years, Betsul has a strategic vision for ambassadors linked to sports.

Currently, in addition to the athletes who star in the “Bet do Bem” campaign, the company has sports journalist and presenter Ivan Moré, MMA fighter Dayana Silva and former football player Marcos Assunção, highlighting the performance and recognition of brand in the segment.

Aiming for the arrival of the Olympics, which take place between July 26th and August 11th, Betsul also prepared bets dedicated to Olympic and Paralympic sports. Between them:

Betting on events: These are championships that have a greater number of events (matches) to find out the champion, as is the case with the Men’s and Women’s Football championship, where it is necessary to win all six games to be champion. In other conventional sports we will also have this type of bet, such as basketball, volleyball, tennis, etc.

Long-term bets: These are competitions where the champion is known for just one event or the final result of a championship. For example: who will be the men’s football champion at the Olympics, who will win the 100-meter athletics event, who will win the triathlon, who will win boxing under 92kg, among other options that will be available soon.

About Betsul

A reference in the betting market, Betsul began its activities in 2019. It was the first sportsbook in the country to win the RA1000 seal from Reclame Aqui.

The company offers full support 24 hours a day to always guarantee the best experience for its players. Furthermore, it maintains initiatives that prioritize conscious gaming.

Finally, when registering on the website, the player has access to a wide range of national and international sports and competitions. Plus, casino games, live casinos, eSports and instant.

Furthermore, it has an easy-to-navigate website, with exclusive odds and bonuses. An active part of the community, Betsul, through the “Jogo do Bem” campaign, has already allocated more than R$8 million to social institutions.