In this article, we present five PropellerAds ad formats that have been demonstrating encouraging results among the most important niches and verticals in the Brazilian market.
1. Pop-under Ads
Pop-under ads are full-page ads that open in a new tab on users’ browsers, underneath the active tab they are using. It is a non-invasive format with high conversion potential. In this format, the creative is your Landing Page.
What are the advantages of Pop-under ads?
- High visibility: They are difficult to ignore, as they appear in a new tab;
- Space for creativity: Enables the use of entire pages to convey impactful, high-converting messages;
- Cost-effective: Low costs per bid for large volumes of traffic.
Pop-under ad statistics
- Daily impressions worldwide: 703 million;
- Daily impressions in Brazil: 49 million, of which 39 million are mobile and 10 million are desktop;
- Pricing models: CPA Goal, SmartCPM and CPM;
- Minimum bid: $0.01 Best GEOs: United States, Brazil, Indonesia, Vietnam and Great Britain
- Best verticals: iGaming, E-commerce, Finance, Utilities and Sweepstakes.
>> Learn more: Click2SMS Campaign + Pop-under = 64% ROI
2. Push Ads
Push Ads are short, to-the-point notifications that appear on users’ devices (desktop or mobile) even when they are not browsing. In this notification, we have a message, image and CTA.
What are the advantages of Push ads?
- Wide reach: Push notifications reach a wide audience that is difficult to reach through other means.
- High performance: This format delivers a high rate of visibility and CTR compared to traditional formats.
- Instant delivery: Millions of messages can be sent almost instantly.
Push Ads Statistics
- Daily impressions in the world: 10 billion;
- Daily impressions in Brazil: 786,860,301
- Pricing models: CPA Goal, CPC, CPM and SmartCPC
- Minimum bid CPC: $0.001
- Minimum Bid CPM: $0.01
- Best GEOs: United States, Brazil, Indonesia, Thailand and India
- Best verticals: iGaming, Sweepstakes, Finance and E-commerce.
Also read: How to Scale a VPN Offer with Push Notifications
3. In-Page Push Ads
In-Page Push Ads are notifications that appear within the browser page as if they were native banners and do not require users’ prior consent to be delivered. Because they look native, In-Page Push ads don’t detract from users’ experience and aren’t intrusive.
What are the advantages of In-Page Push ads?
- Universal compatibility: Works on all platforms, including iOS and MacOS;
- High visibility: Ads appear while users browse, ensuring high CTR and CR;
- Advanced Targeting: Find the most engaged users quickly.
In-Page Push Ads Statistics
- Daily impressions worldwide: 360 million.
- Daily impressions in Brazil: 25 million;
- Pricing models: CPA Goal, CPC, CPM and SmartCPC;
- Minimum bid CPC: $0.001
- Minimum Bid CPM: $0.01
- Best GEOs: Indonesia, Brazil, Thailand, Philippines and India.
- Best verticals: iGaming, Finance, Sweepstakes, E-commerce and Content on Demand.
Also read: In-Page Push vs. Classic Push
4. Interstitial Ads
Interstitial Ads are large banners that cover almost the entire user screen and appear at specific moments during browsing. They are very interactive and can be closed at any time.
What are the advantages of Interstitial ads?
- High interactivity: Interstitials cover almost the entire screen, ensuring a high level of engagement;
- Ready-made templates: PropellerAds offers several animated templates for you to start your campaigns in the blink of an eye;
- Advanced automation: Configuring automatic conditions for changes to campaigns, without requiring human effort.
Interstitial ads statistics
- Daily impressions worldwide: 48 million;
- Daily impressions in Brazil: 1.7 million;
- Pricing models: CPM, CPC and CPA Goal;
- Minimum bid CPC: $0.001;
- Minimum bid CPM: $0.01;
- Average CTR on Android: 4-5%;
- Average CTR on Desktop: 3%;
- Best GEOs: United States, India, Great Britain, Germany and Indonesia;
- Best verticals: E-commerce, Utilities, iGaming, Extensions and Finance.
Also read: Increasing your CTR with Interstitial templates
5. Survey Exit Ads
Survey Exit ads are exclusive to PropellerAds. This format directs users pre-engaged with online searches to the advertiser’s Landing Page. This format delivers high conversion rates due to the segmentation of users interested in specific niche offers.
What are the benefits of Survey Exit ads?
- Precise targeting: User data is collected in real time for more accurate targeting;
- Audience quality: Users who interact with surveys are more engaged and have a high probability of converting;
- Automation with CPA Goal: PropellerAds algorithms find the most efficient zones and highest converting traffic, all within your price.
Survey Exit ad statistics
- Daily clicks worldwide: 9 million;
- Daily clicks in Brazil: 380,000.
- Pricing models: CPA Goal, CPC and SmartCPC.
- Minimum bid: $0.001.
- Best GEOs: Indonesia, Brazil, United States, India and Nigeria;
- Best verticals: iGaming, Sweepstakes, Finance and E-commerce.
Also read: 22x higher conversions with Survey Exit
Try these ad formats with PropellerAds to reach new audiences and improve your campaign performance. Each format offers features that will increase your users’ engagement and boost your conversions!