RB Leipzig announced a new partnership with Merkur Group just before the start of the Bundesliga season. The East Westphalian company will become an official partner of the German football club.
The collaboration has an initial planning period of two years.
During Bundesliga matches, Merkur and the new sports betting brand Merkur Bets will be visible in the Red Bull Arena and on live TV broadcasts.
Visibility will be guaranteed through LED panels and Cam Carpets. Furthermore, the group will be responsible for presenting RB Leipzig‘s Bundesliga table on the team’s digital media.
Matthias Reichwald, Commercial Director at RB Leipzig, said: “The Merkur Group has followed an impressive path, with creativity, flexibility and total conviction. These qualities are also what we look for at RB Leipzig. We are excited about the partnership and look forward to creating special synergies for both brands, both in the stadium and on digital platforms.”
Nils Rullkötter, Senior Manager of the Board of Management for Marketing, Communications and Policy at Merkur Group, also spoke. “RB Leipzig has a remarkable track record of success and we are proud to form a partnership with a Champions League-level club.
“RB Leipzig represents innovative concepts and attractive football, aligning perfectly with our brand promise of ‘joy in the game,” he added.
About Merkur Group
The Merkur Group is a group with international operations in the entertainment and leisure sector.
Based in Espelkamp and Lübbecke in East Westphalia, the company has more than 65 years of experience in the development, production and sales of gaming equipment and system solutions.
Furthermore, it operates the network of gaming venues Merkur casino, Merkur Spielbanken and cruise ship casinos. In 2023, the group generated an annual turnover of approximately 3.9 billion euros, with almost 15,000 employees globally.
