Borussia Mönchengladbach has signed a new partnership agreement with Queen Casino, with the aim of strengthening its presence in the Asian market. The casino company, a recognized brand of Lowkey Ltd., is now the official partner of the German club.
With this agreement, Queen Casino will gain exclusive rights that include visibility and prominence during Mönchengladbach’s Bundesliga home matches.
The club will promote the casino company’s exposure in key target markets, expanding the brand’s presence in Japan and other Asian countries.
Additionally, collaboration will expand to digital platforms. The German team will feature the operator on Japanese social media channels, thus engaging the club’s fan base in Japan.
The partnership will also allow Queen Casino to offer exclusive experiences and special merchandise, creating a deeper interaction with fans.
Partnership details
Philipp Havermann, Head of Internationalization and Brand Partnerships at Borussia Mönchengladbach, expressed his enthusiasm: “We are excited to welcome Queen Casino to the Borussia family. This partnership will not only increase our presence in the Asian market, but also bring innovative engagement opportunities for our Japanese fans. We look forward to a fruitful collaboration.”
Samuel Deri Divina, Director of Lowkey Ltd., also commented on the deal: “We are excited to partner with Borussia Mönchengladbach, a club with an illustrious history and vibrant fan community. This collaboration perfectly aligns with our vision of providing premium entertainment and creating unforgettable experiences for our customers.”
This new partnership follows the example of VfB Stuttgart, who entered into an agreement with LuckyBlock Casino in July. Thus, both agreements aim to increase the brands’ visibility in the Asian region, with Bundesliga teams seeking to strengthen their presence in the area.
