Pragmatic Play, a leading content provider for the iGaming industry, is set to expand its current partnership with BetPlay after signing an agreement to provide its Smart Studio solution to the Colombian operator.
The agreement comes after the leading operator in Latin America gained access to Pragmatic Play’s wide range of slots and live casino content in 2021, with the latest expansion making dedicated content soon available to BetPlay players across the world. country.
New custom content for Colombia
The Smart Studio solution allows for multiple levels of customization and branding. Therefore, using a variety of cutting-edge technologies to give operators more control over the appearance of the game environment.
The collaboration highlights the platform’s continued growth in Latin America, providing unique gaming experiences for operators and players.
Victor Arias, Vice President of Latin American Operations at ARRISE, which powers Pragmatic Play, said: “Expanding the relationship with BetPlay to deliver custom titles to its customer base in Colombia is another big milestone. We continue with the strategy of continuous growth in Latin America.”
Geovanni Florez, Director of Operations and Products at BetPlay, added: “We are delighted to grow our relationship with Pragmatic Play. We want to continue our joint success by providing dedicated and personalized studio content.”
“So we can showcase our brand and enhance our customers’ experience. Our partnership highlights our shared commitment to delivering exceptional titles and we are excited to showcase this exclusive new content,” concluded Florez.
Pragmatic Play produces up to eight new slot titles per month
Pragmatic Play currently produces up to eight new slot titles per month. Additionally, the group offers live casino and bingo games as part of its multi-product portfolio, available via a single API.