Criciúma Esporte Clube will provide the advertising space for the uniforms for the under-20 and under-17 youth categories to the NGOs Abadeus and Bairro da Juventude, respectively. The initiative takes place with the support of the main sponsor of the men’s main team, EstrelaBet.
Thus, the club and the company aim to reinforce social commitment by giving visibility to social causes and to respect responsible advertising regulations.
Criciúma’s under-20 team will bear Abadeus‘ name. The organization located in Santa Catarina that promotes actions to transform the lives of children and adolescents through social development and professional training programs.
The under-17 team will have the NGO Bairro da Juventude. The NGO is recognized for its work in the south of Santa Catarina, focused on social inclusion and promoting the rights of children and young people in the community.
Furthermore, the insertion of brands has no cost for the NGOs and takes place from the October games onwards.
EstrelaBet movement goes beyond Criciúma Esporte Clube
In addition to Criciúma, the movement to provide spaces for NGOs in the youth teams’ uniforms is not unprecedented for EstrelaBet. In partnership with América-MG, the company also replaced its brand with that of Santa Casa BH, the hospital with the highest number of admissions in the country.
The company also supported CUFA (Central Única das Favelas), changing the t-shirts of sponsored teams to encourage donations that helped communities affected by the floods in Rio Grande do Sul.
The initiative complies with the new legal guidelines for the sports betting sector in Brazil, highlighting EstrelaBet’s commitment to acting in an ethical and regulated manner. In this way, the company was one of the first to apply for an operating license in the regulated fixed odds betting market.
About ABADEUS
ABADEUS is a charitable association in Criciúma that has been transforming lives since 1960. It offers socio-environmental programs, education, culture and productive inclusion, seeking social innovation and community development through various projects and campaigns.
About the NGO Bairro da Juventude
Bairro da Juventude is an institution in Criciúma/SC that has served 1,500 children and young people since 1949. Therefore, the entity offers education, social assistance, culture, sport and professional training, transforming lives through various programs and partnerships.
