The Brazilian Lounge podcast (ep. 21) welcomed Rebecca Cirino, Business Developer Manager at PropellerAds, to discuss the company’s impact on the iGaming market in Brazil, an industry that is constantly expanding but also faces challenges.
PropellerAds is an ad network with a presence in 195 countries. Although its arrival in Brazil is recent, the company brings innovative solutions especially to the already heated iGaming market.
The episode covered topics such as the role of PropellerAds in providing qualified traffic for iGaming campaigns, as well as trends and challenges faced by the sector in Brazil — such as regulations and other ongoing changes.
You can watch the full episode here.
PropellerAds Traffic Solutions
Rebecca highlighted that PropellerAds offers traffic solutions not found on other ad networks. In Brazil, the Pop-under format has around 50 million daily impressions, one of the biggest sources of traffic for iGaming.
With these solutions, PropellerAds presents itself as a robust complement to traditional ad networks such as Facebook and Google, which often impose restrictions on the iGaming sector.
Campaign integration and moderation technology
Another important point discussed was PropellerAds’ Postback integration technology, which allows real-time identification of campaign results and enables quick adjustments and immediate optimizations.
Rebecca also talked about PropellerAds campaign moderation, which ensures advertising practices are aligned with industry regulations and best practices.
Challenges and opportunities in the iGaming market
The episode also addressed issues related to the gradual regulation of iGaming in Brazil, also mentioning the criticism that the industry receives and the “against betting” stance without in-depth analysis of the sector.
The fact is that PropellerAds is aware of these changes and continues to expand its presence in Brazil, focusing on providing solutions for the growing iGaming market.
To summarize…
The Brazilian Lounge podcast with PropellerAds brought valuable insights for professionals and companies in the iGaming sector looking for qualified traffic and innovative solutions.
Be sure to watch the full episode and stay up to date with discussions about the future of iGaming in Brazil and the opportunities that arise with industry regulation.