If you invest in iGaming and are looking to expand campaigns in the sector, knowing which regions (GEOs) are dominating the market at the moment is super important. The global scenario offers several opportunities for growth, and understanding where to focus your strategies can boost your results.
To arrive at this list, PropellerAds specifically analyzed impression volume — a crucial indicator for directing campaigns and maximizing conversions. They highlighted the main regions and shared insights to strategically optimize campaigns, focusing on the Brazilian market.
Brazil (BR): An expanding market
Brazil leads with an impressive volume of 27.23 billion impressions, representing 13.58% of total traffic. This market is on the rise, offering a super engaged user base. If you don’t already explore Brazil in your iGaming campaigns, you are missing a great opportunity.
Tips for success in Brazil:
- Localization: Most Brazilians do not speak English, so your campaigns must be translated into Portuguese. Adapt all your materials — ads and landing pages — to the local language.
- Retargeting: Brazilian players are sensitive to promotions and bonuses. Retargeting strategies are highly effective in this market.
- Optimization by state: Monitoring performance by state is crucial, as acquisition costs (FTD) can vary greatly.
India (IN): Opportunities in mobile games
India has 11.66 billion impressions, about 5.82% of total traffic. The huge smartphone user base makes the country an attractive target for iGaming companies.
How to stand out in India:
- Rummy Games: This type of game dominates the Indian market, but the volume of traffic is so vast that there is room for multiple players.
- Test creatives in different languages: Although English is widely spoken, proficiency levels vary. Testing campaigns in English and Hindi can be a good strategy to increase reach.
Vietnam (VN): Desktop Focus and Registry Optimization
Vietnam is another emerging market in iGaming, especially for those looking to expand on the Asian continent. With a high conversion rate, desktop campaign optimization and a good after-sales system are big differentiators.
Philippines (PH) and Thailand (TH): Opportunities with Push and Pop-under Traffic
These regions are smaller in terms of volume, but have great potential when campaigns are well optimized. Ad formats such as Push and Pop-under have proven effective, especially if adapted for mobile phones.
Bangladesh (BD): Competitive prices and lots of traffic
Although lesser known in iGaming, Bangladesh has an impressive 6.26 billion impressions. FTD prices are relatively low, which makes this market interesting for testing different pricing models such as CPA and SmartCPM.
Canada (CA): Competitive but very profitable market
Canada may have higher FTD prices, but it offers significant rewards for those who invest in the right campaigns. The Push ad format is very effective and there are several pre-lander options to test in this market.
PropellerAds is ready to help you navigate these great opportunities. If you want to improve your results and reach a global audience, contact the expert team at PropellerAds and explore all the solutions they offer.