Zé do Cash, one of the betting house brands authorized to operate in Brazil, chose André Henning, journalist, reporter and big name in the country’s narrations as the face responsible for talking about responsible gambling, one of the most debated topics in recent years times regarding the legalization of betting houses.
The bookmaker, which figures prominently among those permitted to operate in Brazil, has always had in its premises the encouragement of responsibility, however, in this moment of transition, the investment in further disseminating the precepts of create a good relationship with the game.
“We have always been working to make our bettors aware of their activities and able to make good choices on our platform”, says Marcelo Batituci, Head of Processes and Quality at Zé do Cash.
“We know that a lot of information is being transmitted through different channels, some of it untrue, for this reason we decided that the moment between the transition and the beginning of the legalization of gambling in Brazil would be the best time to further reinforce the work we were already doing , to raise awareness for our entire community and for those who visit our platform to be aware and make correct and healthy choices to have fun”, he added.
Choice of André Henning by Zé do Cash
Thus, the choice of Henning, by the Zé do Cash Marketing team, as the face of responsible gambling comes due to his communication skills, enormous reputation and ability, through his videos and narration, to make people aware of the importance of choices correct and even help people understand that they may have a problem with gambling that can and should be treated.
“It took me a long time to get into this betting business, precisely because I found it something new and dangerous for our society. A trap for those who think it’s easy money. And I finally only agreed to talk about betting when I saw the possibility of helping to raise awareness among bettors”, says André Henning
“Betting is no joke and can affect the fate of people who have no responsibility. I am pleased to be able to help with this process. My message is always repeated insistently for everyone to be very responsible when betting!”, he added.
The work to promote responsible gambling is part of one of the many new features that Zé do Cash promises for this new moment in the presence of legal betting houses in Brazil. The plans, not only for expansion, but also for developing the way to have fun, are enormous and are already being drawn up by the company’s team.
“January promises to be a big turning point in the world of betting houses, and with Zé do Cash it will be no different! We have many plans and we are prepared for this new moment, both in terms of platform, with more offers and features for customers, as for the company, which has developed masterfully and seeks to develop even more”, concluded Batituci.