SOFTSWISS, a leading provider of software technology for iGaming, announces its participation in ICE Barcelona 2025, a landmark event on the global iGaming calendar. The exhibition will take place in its new location, Barcelona, from January 20th to 22nd, kicking off the year’s journey across the ‘iGaming ocean’.
With its move from London, ICE Barcelona 2025 promises to be bigger and more dynamic than ever, attracting a record number of attendees and exhibitors.
SOFTSWISS arrives in Barcelona with its new creative concept: ‘Hungry for success? Dive with SOFTSWISS’. The idea is brought to life through a powerful shark image, symbolizing strength, leadership and technological superiority.
Sharks don’t just go with the flow, they lead. Likewise, SOFTSWISS leads the industry in guiding its partners to iGaming success.
Portfolio updates
SOFTSWISS will highlight all updates to its award-winning product portfolio, including the three latest solutions:
- Lotto Software: a solution that allows you to bet on more than 300 popular lottery draws around the world.
- Retail Betting Solution: a platform for various offline betting activities, including sports, horse racing, lotteries and casino games.
- Horse Racing Module: a feature within SOFTSWISS Sportsbook that allows flexible betting with fixed odds, with customizable features such as racing cards, silks and different bet types.
Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, shares his excitement: “ICE Barcelona is a unique opportunity to connect with our industry leaders, showcase our latest innovations and share our vision for the future of iGaming.
The new location adds an exciting dynamic and positive anticipation for the expo. We look forward to interacting with the leaders of the iGaming community that ICE brings together. We also hope that our partners and guests appreciate our new technological approach to the exhibition stand.”
In the 2025 exhibition season, SOFTSWISS is going beyond the current industry trend of 3D content. Therefore, the company is taking it to the next level by launching 360° panoramic content to bring the creative concept to life.
An all-new technology booth will feature light show elements and Extended Reality (XR) activities to provide visitors with an immersive experience.
Partners, customers and industry professionals can schedule a meeting with the SOFTSWISS team at stand 2G42 to discuss collaboration opportunities and industry trends in 2025.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. The company currently holds several gaming licenses and provides comprehensive industry project management software.
The company’s product portfolio includes the Online Casino Platform and Game Aggregator with over 23,500 casino games. In addition, it has the Affilka Affiliate Platform, Sports Betting software and Jackpot Aggregator.
In 2013, SOFTSWISS revolutionized the industry by introducing the first Bitcoin-optimized online casino solution. Finally, the team of experts, based in Malta, Poland and Georgia, has more than 2,000 employees.
